• Personal Injury

    Posted on March 24th, 2009

    Written by Eric

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    Los Angeles Brain Injury Attorney

    Patrick Bailey has released a brand new website outlining the effects that traumatic events can have on the human brain. A TBI or Traumatic Brain Injury, is an event that causes a person’s behavior, mood or abilities to change.

    One area that Attorney Patrick Bailey knows a lot about is the area of personality changes concerning a traumatic brain injury. It takes an incredible amount of experience and knowledge to be able to research these cases to obtain a successful result.

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  • Personal Injury

    Posted on March 24th, 2009

    Written by Eric

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    Negligent Security Attorney in Arizona

    Arizona Attorneys Snyder and Wenner have dedicated an entire website to protecting Arizona citizens who have been injured due to negligent security.

    Their informative website points out some of the more common places that these crimes can occur and even has a page on how to prevent violent crimes. This page gives advice to business owners about creating a safe environment for their employees and the general public.

    This website is a great resource for someone who has been injured due to negligent security. But more importantly, it explains how you can prevent it from happening in the first place.

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  • Personal Injury

    Posted on March 17th, 2009

    Written by Eric

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    Doctors, Lawyers and Shoes.

    Whether you are going to a doctor, lawyer or to buy a pair of shoes, finding a specialist is becoming more common. If you broke a bone you’ll likely see an orthopaedist and an upcoming race may have you talking to a representative at a local running store. But what about an attorney? Are all attorneys the same? Does an attorney who handles family law know how to defend you in a criminal case or file sexual harassment charges? The answer to that is insignificant. Just like the person who is looking for a doctor or specific type of shoe, you want the best possible resource for your particular issue.

    I work with several attorneys who have carved out very specific niches for themselves due to the particular experience they have gained in one area or another. One attorney I work with has handled several small business issues with coin laundry owners and has dedicated a page to his website to the subject. Another firm with a wealth of knowledge on Avandia Injuries has done the same thing.

    Both of these firms have set themselves apart from other attorneys by knowing more about one subject than the majority of their peers. As a result, you get better representation for your specific issue.

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  • Lawyer Marketing

    Posted on January 11th, 2009

    Written by Eric

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    Marketing in a Down Market

    It’s no secret that the economy has taken a hit in recent months. Many law firms are cutting back their spend in all areas, including advertising. Although cutting costs may be necessary there are some simple things you can do to make sure you don’t negatively impact your practice.

    Spend Wisely

    In the past you may have gotten away with a shotgun approach to marketing. Trying a little TV, Yellow Pages, Internet and Radio may have made sense. With the flexibility that the internet provides, it is you best bet for getting the most bang for you buck.

    A quick example. If you invest into a radio campaign that costs you several thousand dollars. As soon as your last ad goes over the airwaves, you campaign is finished. You have no chance of gaining anymore clients until you run another ad. The same goes for TV and other print media. The Yellow Pages are almost dead and once your ad is inserted, you can’t change it.

    Advertising online allows you to be dynamic with the information provide. You can market to consumers looking for help with loan modifications one day and people who are opening up business the next. Choosing not to market will seal your fate. So choose to market wisely instead.

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  • Immigration Law

    Posted on January 8th, 2009

    Written by Eric

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    Mansouri & Sheeno Immigration Law

    Mansouri and Sheeno have just released their new Immigraiton Website. It has great content and a beautiful design. www.coming2usa.com

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  • Lawyer Marketing

    Posted on November 21st, 2008

    Written by Eric

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    Are your clicks costing you money?

    We’ve all done it…clicked on a Pay Per Click ad with no intention of buying the product on the other end. Maybe you wanted to check out your competition or even worse, intentionally charge them for their top listing in the Sponsored Link section. After all, there’s really nothing wrong with that is there? Or is there?

    Pay Per Click campaigns are bidding wars waged by the firms that want to show up for certain keyword phrases. Those prices are determined by how many people want to pay for the terms and how many clicks those terms are getting. If a Personal Injury Attorney in Los Angeles were to click on the 3 attorneys that show up for sponsored links under “Personal Injury Attorney Los Angeles” they would essentially be driving the cost of that spot up. Imagine if every PI Attorney in Los Angeles did the same thing.

    If you have a great organically strong website, you’re not subject to any risk. But, if you think you may want to purchase one of these spots in the future, you may be driving up the cost of your own advertising.

    Pay Per Click can be a viable means for driving good traffic to your site. When used properly it can legitimately advertise a firm that is willing to pay for the space. But, when abused, the only people who really win are the ones selling the ads. Whether you’re driving up the advertising budget of an iPod reseller or your competition, we all pay for it in the end.

    For more information on trustworthy Internet advice, call 310-889-8777 or visit lawyer marketing.

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  • Lawyer Marketing

    Posted on November 11th, 2008

    Written by Eric

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    Online Reputation Management

    When someone types your name into Google, do you know what will show up? Can you control what shows up. The answer to the second question is Yes, sort of. If you have a very common name, like John Smith. It may be very hard to control what is found when someone searches for that name or even if they can find you with out another descriptor. For example, John Smith attorney.

    If you are an attorney in Los Angeles and someone refers a case to you, it is very important that information that you control ends up on the 1st page of Google when your name is typed into the search bar. If that referral doesn’t find information on you they may move on to the next name on their list.

    Howard Kornberg is an attorney in Los Angeles. In order to control his reputation online he has several websites and profiles that he controls. This assures him that a potential client, looking for him, finds the information that he wants.

    Below are examples of online profiles that can be used to manage your reputation online:

    Howard Kornberg FindLaw Attorney Profile
    Howard Kornberg Ziki Profile
    Howard Kornberg Hotfrog Profile
    Howard Kornberg Naymz Profile
    Howard Kornberg MerchantCircle Profile
    Howard Kornberg Yellow Pages Profile
    Howard Kornberg Attorney Website
    Howard Kornberg Attorney Website
    Howard Kornberg FindLaw Firm Profile

    Protect yourself and manage your reputation online.

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  • Lawyer Marketing

    Posted on October 23rd, 2008

    Written by Eric

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    Websites are not just websites anymore

    It used to be that a website was used to throw up a few pictures of the family bbq or show the world that your business was on the cutting edge. Nowadays a website is a necessary and integral part of any business. Attorneys in Los Angeles are no different. 10 years ago if a lawyer had a website it was an anomaly, 5 years ago you were cutting edge and today, if you don’t have one now, you are considered a dinosaur.
    Now, just because you have a website doesn’t mean it is effective. Since Google and Yahoo are the lords of the internet world you have to please them in order to be rewarded with a 1st page ranking. Those types of results can literally transform a solo attorney to a firm of 5 or more lawyers. Why? Because internet marketing is the least expensive type of advertising you can do, IF done right.
    The power of the World Wide Web allows you to reach anyone in the world. You don’t need to buy ads on the back of a bus or double truck spots in the Yellow Pages. What you do need is a good online resource with Search Engine Optimization targeted towards your practice area and geography.
    Is this something you can do on your own? Sure, and I can represent myself in court but I wouldn’t because I don’t have the experience or time to do an effective job. The same is true for internet marketing. By choosing an expert who understands the internet and how attorneys need to market, you put yourself in position to drive clients to your firm.
    For more information visit my website Internet Marketing for Attorneys or give me a call at 310-889-8777.
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  • Internet Law

    Posted on October 23rd, 2008

    Written by Eric

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    Los Angeles Internet Attorneys

    The internet has become an important resource for all of us but it can also be used as a tool to commit fraud or other types of crimes. In such a case it is important to have Los Angeles Internet Attorneys that understand the law and get you the compensation you deserve for your damages.

    Pay Per Click fraud or PPC fraud are becoming more and common. PPC fraud is when a person intentionally clicks on your paid advertisement with no intention of viewing your website or using your services. Since you are charged for every click that is performed on your advertisement, a fraud is being committed against you.

    Some Pay Per Click cost pennys while other advertisements can cost over $50 per click. These clicks can add up fast and cost you thousands of dollars. In such a case you need Internet Lawyers from Los Angeles that can protect you from future harm and collect on damages you’ve received.

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  • Lawyer Marketing

    Posted on October 23rd, 2008

    Written by Eric

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    Internet Marketing Los Angeles

    Web design for attorneys in Los Angeles is getting very competitive. In order to compete you can no longer do just the basics. Not only do you need to do everything that Google wants you to do (supposedly over 200 optimization tactics that Google tracks) but you have to do more than the next guy.

    Content is really the key to a good website. After that it really comes down to quality links to your site along with the length of time that you’ve owned your URL, ease of navigation, correctly labeled headers and so on.

    Most attorneys would rather practice law that figure out the intricacies of the internet. With all of the misinformation out there and individuals promising/guaranteeing results, it’s hard to decide who to pay to get you the results you want.

    Do you need:

    Search Engine Optimization
    Website Design
    Online Marketing

    I have a proven method for getting my clients results. I provide custom websites with rich, original content. That means you don’t have to spend hours writing content or studying the SEO blogs. Call me for a 30 minute free consultation 310-889-8777.

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