It’s no secret that the economy has taken a hit in recent months. Many law firms are cutting back their spend in all areas, including advertising. Although cutting costs may be necessary there are some simple things you can do to make sure you don’t negatively impact your practice. Spend Wisely In the past you [...]
We’ve all done it…clicked on a Pay Per Click ad with no intention of buying the product on the other end. Maybe you wanted to check out your competition or even worse, intentionally charge them for their top listing in the Sponsored Link section. After all, there’s really nothing wrong with that is there? Or [...]
When someone types your name into Google, do you know what will show up? Can you control what shows up. The answer to the second question is Yes, sort of. If you have a very common name, like John Smith. It may be very hard to control what is found when someone searches for that [...]
It used to be that a website was used to throw up a few pictures of the family bbq or show the world that your business was on the cutting edge. Nowadays a website is a necessary and integral part of any business. Attorneys in Los Angeles are no different. 10 years ago if a [...]
Web design for attorneys in Los Angeles is getting very competitive. In order to compete you can no longer do just the basics. Not only do you need to do everything that Google wants you to do (supposedly over 200 optimization tactics that Google tracks) but you have to do more than the next guy. [...]
Attorneys who are thinking of building or updating a website need to consider the technical aspects of a website as much as the aesthetic aspects. Building a website that looks “good” is one thing but building a website that gets found by the potential clients you seek is something completely different. Most attorneys I talk [...]
Building a good website that can be found by Google can save you lots of advertising dollars. Most attorneys don’t think twice about purchasing pay per click ads because they think of it as a direct advertisement. They pay for the click and a certain number of those clicks will turn out to be clients. [...]
Attorneys are just starting to use video to highlight their firm and explain to their potential clients why they should be hired over a competitor. Internet searches are now used to finding video and actually starting to expect it. If you missed a buzzer beating shot in a recent basketball game you are sure to [...]
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