Building a good website that can be found by Google can save you lots of advertising dollars. Most attorneys don’t think twice about purchasing pay per click ads because they think of it as a direct advertisement. They pay for the click and a certain number of those clicks will turn out to be clients. What most attorneys don’t know is that they can be getting better quality traffic for 1/10 the cost with a good website.
A well optimized website will drive natural or organic traffic to a lawyers site. Organic results receive 3 times the amount of click thrus that Pay Per Click ads do and are much more reliable. What do I mean by reliable? It is no secret that click fraud exists. Click fraud is when someone who intends to charge you money clicks on one of your listings for that purpose alone. It could be a competitor or the person who guaranteed you a certain number of clicks per month.
In the end a website that does well on its own will provide a more targeted visitor with a much better chance at converting them to a client. The best part is, it doesn’t cost you a dime extra, no matter how many times they click on your site.
This entry was posted
on Tuesday, July 22nd, 2008 at 9:53 pm and is filed under Lawyer Marketing.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.